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Search Engine Optimization Starter Guide

Search Engine Optimization Beginner Guide | Google SEO

Create unique, accurate page titles

Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant.

Imagine the World Wide Web as a network of stops in a big city subway system.

Each stop is a unique document (normaly a web page, but sometimes a PDF, JPG, or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available links.

The link structure of the web serves to bind all of the pages together.

Links allow the search engines’ automated robots, called “crawlers” or “spiders,” to reach the many billions of interconnected documents on the web. Once the engines find these pages, they decipher the code from them and store selected pieces in massive databases, to be recalled later when needed for a search query google search engine optimization starter guide.

Google Engine Optimization Starter Guide

To accomplish the monumental task of holding billions of pages that can be accessed in a fraction of a second, the search engine companies have constructed datacenters all over the world. These monstrous storage facilities hold thousands of machines processing large quantities of information very quickly.

When a person performs a search at any of the major engines, they demand results instantaneously; even a one- or two-second delay can cause dissatisfaction, so the engines work hard to provide answers as fast as possible.

Search engines are answer machines

When a person performs an online search, the search engine scours its corpus of billions of documents and does two things: first, it returns only those results that are relevant or useful to the searcher’s query; second, it ranks those results according to the popularity of the websites serving the information. It is both relevance and popularity that the process of SEO  is meant to influence just read this Google Engine Optimization Starter Guide to the end.

Google Engine Optimization Starter Guide

Google Engine Optimization Starter Guide

How do search engines determine relevance and popularity?

To a search engine, relevance means more than finding a page with the right words. In the early days of the web, search engines didn’t go much further than this simplistic step, and search results were of limited value. Over the years, smart engineers have devised better ways to match results to searchers’ queries.

Today, hundreds of factors influence relevance, and we’ll discuss the most important of these in this guide. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. This assumption has proven fairly successful in terms of user satisfaction with search results.

Popularity and relevance aren’t determined manually. Instead, the engines employ mathematical equations (algorithms) to sort the wheat from the chaff (relevance), and then to rank the wheat in order of quality (popularity).

These algorithms often comprise hundreds of variables. In the search marketing field, we refer to them as “ranking factors.” Moz crafted a resource specifically on this subject: Search Engine Ranking Factors.

SEO INFORMATION FROM GOOGLE WEBMASTER GUIDELINES Google recommends the following to get better rankings in their search engine: Make pages primarily for users, not for search engines.

Don’t deceive your users or present different content to search engines than you display to users, a practice commonly referred to as “cloaking.” Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that yourelements and ALT attributes are descriptive and accurate.

Use keywords to create descriptive, human-friendly URLs. Provide one version of a URL to reach a document, using 301 redirects or the rel=”canonical” attribute to address duplicate content.

Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google , following the best practices outlined below will make it easier for search engines to both crawl and index your content.

Search engine optimization is often about making small modifications to parts of your website, and not being obsessed with implementing the so-called SEO tricks.

If you like my article don’t forget to share it with your friend, customers or add a link to your blog. Enjoy the google search engine optimization starter guide provided by Promo SEO.

 

 

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I’m a staff writer covering SEO Consulting and startups.A short-lived but much-beloved former homepage editor at Promo-SEO.com, I wrote for multiple magazine from 2014-2015 and was a proud IBM emploee before that. I’ve served as a regional manager for a test prep company along the way. My love of tech would’ve been amusing to my college self. Follow me on Twitter at @promoseoireland and email me at office@promo-seo.com.

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