How Much Should You Spend on SEO Services?
by Costel Anton
How Much Should You Spend on SEO Services in 2017 ?
Considering that backlinks remain still the powerfull source, my customers are always asking this question. Much Should You Spend on SEO in 2017 ? I could easily answer “Sky is the limit” but I will not.
The old world of SEO: – Focuses on publishing regularly – Underestimates content promotion – Relies on “great content”
You could make SEO without spending a cent. And I will explain how can we do that in few steps. After all, Google fell in love with blogs that updated all the time. And people went crazy over sites that published something new every day or week.
Instead of promotion, I focused on making sure everything I published was good. In fact, in my opinion, my content was clearly better than most of the sites ranking above me. After months of wasting time with this approach with nothing to show for it but a few visitors here and there, I threw in the towel.
Content is the king, I am pretty sure you have been heard this words over and over again. Writing good content does require anymore paying links. Focus on content to generate backlinks free without spending a dime. I did this and I am still doing it over de over SEO Services.
Instead of the “publish and pray” approach, I promoted everything using tested link building and content promotion strategies, which is the focus of how to promote your content using my Content Amplification method.
Content that gets shared, talked about…and even goes viral. A site that consistently moves up in Google High quality organic traffic that rolls in 24 hours a day, 7 days a week.
If that sounds like something that could help grow your business, then you made a smart decision to invest in content and sharing and leaving aside bad methods explained in my preview article Avoid The Following Black Hat SEO Methods
Google is continuously changing and updating its searching algorithm for better results. Many online marketers enlist different SEO techniques for better SEO service, to achieve higher rank of websites in search engine results.
However this can only be ensure if we do correctly and go ahead with white hat SEO, based on Google guidelines. Even after knowing that many businesses make the mistake and go ahead with black hat SEO techniques to rank quickly.
Truth be told, the price-tag can vary so greatly that it’s actually quite difficult to get a grasp of what constitutes a reasonable price.
For starters, if you’re in the market for SEO, you probably quickly realized there are way too many choices. Too many pricing models, too many agencies, too many price points. To the average small business owner, this can quickly lead to a sense of overwhelm.
In fact, according to some thorough research done by the wonderful folks at Moz.com, you could end up paying…
Less than $25 an hour SEO… or over $20,000 a month!
Moz polled over 600 SEO companies and aggregated all of the data in an insightful (if not a bit inscrutable) article. As you can see, we can reasonably guess that an average hourly SEO costs something between $80 and $130 per hour. Further, the average monthly retainer lies somewhere between $750 and $1500 per month.
There’s a problem with the article though. After reading through it, you most likely won’t feel any the wiser as to which type of SEO would be best for your own business.
So how do we fix this problem?
I think the best and only answer is to break down the different types of SEO services various firms offer, and to establish a standard price point for each.
How Much Does Hourly SEO Cost? And Much Should You Spend on SEO
At face value hourly SEO services may seem like a worthwhile investment.
After all, you know exactly what you’re going to pay for.
Whatever hourly rate you negotiated or accepted before work commenced, is what you’ll pay. Depending on how many hours were worked, you can accurately estimate what your bill will look like.
The peace of mind associated with this system isn’t without merit. But like all things that sound too good to be true, there’s a bit of a catch.
The catch is that often SEO projects can take longer than expected. Further, if you’re buying the services of a respectable SEO expert, the rates can get pretty high.
Expect to pay somewhere between $75 and $150 per hour if you want to avoid hucksters and wannabes. Pro tip: Avoid anyone super cheap on the assumption that they might employ black-hat techniques that can land you a Google penalty.
Accountability and transparency. The time worked will always be logged, so you’ll be able to easily track where your SEO expert or firm is devoting the most energy.
Easier to predict costs. Having a set hourly rate allows you to budget accordingly and control how much you are spending.
Rankings will come slower. It often takes up to 6 months to see noticeable improvements in rankings. While it might be easier to control how much you spend, you’ll still often end up getting less value and paying more per hour than if you had gone with a different pricing model.
Nothing is tied to results. Paying a company by the hour is much like having an employee. They get paid for showing up. Would you rather have your SEO company focused on results or punching the clock?
June 16, 2017
June 15, 2017