How to Rank For Google Images: The goal of successful Search engine optimization is to get a higher ranking in the organic search engine results page of the search engines like Google, Bing, Yahoo along with other search engines.
Higher website rankings mean more traffic, more traffic implies more customers and more sales.
Do you want to enhance organic traffic, drive leads and enhance your place in internet search engine results? This search engine optimization check-list might help.
On page - Optimizing and enhancing what's on your web site pages, including technical factors for how to rank for google images first place.
For optimization purposes, you must have one, or at most of them, two target keywords or search phrases at heart per page.
If you are attempting to rank well for four or even more keywords on one page, it is time to step back and contemplate splitting up this content into many different pages so you could create page focus.
The main purpose of the content, in search conditions, is addressing the searchers inquiries. Given which you are ready to begin, the check-list below will show you in making the completely optimized page.
No single element on the check-list is make-or-break to get the page to rank higher, however, they work in combination to increase your overall score – Google talks about more than 200 key elements when it ranks every page.
- Description - Your explanation must be distinctive for every subpage, and briefly describe what's the pages about. Each webpage must have at least more than one Heading.
- Body - your body is merely the written text content on each of your pages. Just as you need to not Copy paste from other pages or texts on the internet, since you may be much penalized by the search engines for Duplicate content. Images
- Optimize your pictures for the web - Before you upload and inserting your optimal images in a web page or webshop.
Obviously, a full sized banner picture will have to have more pixels. Even these should ideally not be even more than 100 KB in size, and little pictures must preferably be under 10 KB.
Remember to name the images, Do this with either a Title Tag, Alt Tag and\/or description.
Fast loading speed is an advantage – Not just for the web user, who might not have signed the same patience to wait around for the page to load, as yourself, but additionally for Google that may penalize your website if it isn’t speed optimized proper. How to rank for google images well speed optimization consist of many elements among other: Gzip compression, the cache of pictures, web pages etc.
Enter your web search query as well as the motor automatically searches the web for matches. Immediately to the right of Web, there’s a link for Images. If you are not a photo person you can have never used this feature.
If you wish to know exactly what a rare breed of dog looks like, Google Image Search is exactly the spot to find out. Once you enter the query exactly the engine goes off on its quest to find pictures which will hopefully please you.
The engine is searching for 3 things: the file name of the image, the link text pointing to the picture, as well as the text adjacent to the image.
Now if you should be simply an Online user searching for pretty pictures, you can care less about how Google finds them for you. Whether you have a website up and running online, Google Image Search is a feature which may help you get more visitors.
Many webmasters and online marketers don’t tap into this potential traffic source. So you’ve entered Lower Slobovian Elkhounds in the motor and in a matter of moments, you will see a pageful of thumbnails of images of those dogs if, in reality, they existed.
Should you click one of those thumbnails you get directed to the website where Google Image Search and found exactly the picture.
The picture itself is likely to be tucked away in exactly the upper left-hand corner of your screen and you will click it to see the total size image. You begin on the website, not with a full-size illustration of the picture.
So while your original intention can have been only to look at a picture, you might now be staring at a full-service dog product e-commerce site.
Image Search comes with an Advanced Search feature where one can refine your query in various ways, but ultimately you are going to end up in exactly the same place: with pages of thumbnails associated with particular websites.
Another element which makes this notion of using Google Image Search to operate a vehicle traffic to your site is the intrinsic difference between an Image seeker and a regular, run of the mill, internet searcher.
Image seekers are more inclined to be just looking for what is out there than they’re for a precise image. Standard internet users usually have a very good idea what they’re searching for when they start.
How To Do SEO For Images
The visual factor has seen incredibly high growth over the last period, as evidenced by the huge increase in users for mobile apps ex. Instagram and social networks ex. Pinterest.
Moreover, images are the only way for the user to discover all the details of a product you sell or summarize some of the blog’s content, making it a point of attraction for the human eye.
Therefore, if you want to get more traffic and more customers/subscribers, I recommend that you optimize the images you load in your store/blog.
Today I will give you a complete article with the most important aspects to keep in mind when optimizing your images.
The first part of the article refers to the importance of optimizing images from an online store and the second is to optimize images in a blog.
Then you will discover how to make SEO for images, concretely, and where to get them if you can not do them yourself.
Why optimize your images in the online store?
These are indexed by Google and at a simple search in the Google Images engine, there are chances that your images will be displayed, directing the user to the site.
Of course, there are industries where photos are essential and play an important role (design, fashion – including accessories, art, gastronomy, tourism, etc.) and others where they are not mandatory.
Secondly, image optimization involves qualitative, clear, carefully chosen images.
Therefore, they help to ensure a pleasant user experience in your site (usability).
In the same direction, optimized images help to speed up the upload speed of both the photos and the website as a whole.
Thirdly, even if the images are not loaded, they are not displayed for various reasons or cannot be seen by some users (Daltonism / other visual issues), they can still figure out what the photo is about.
Why optimize your blog images?
It’s a good tip, given that visual posts are 40 times more likely to be distributed on Social Media visual content earns more than 94% of views.
Social Media and blogging are, at least close to you, if not good brothers. Search engine traffic is harder to get when you’re a beginner blogger.
So, first of all, you should position Social Media, the platform that gives users faster access to the blog.
And what are the most distributed elements on Facebook, for example? The pictures, of course.
Read also: Some ﬁnal advice for best SEO results
Adding images to posts increases the amount of social sharing and the time spent by readers on the page.
The reason is simple: images turn a rich content into an easy to use but easy to distribute the image.
Another argument for the importance of blog images is that it is much easier for you to convince people with a photo than with a super technical text.
For example, if you want to present statistics or a lot of numbers, a graph/infographic will be easier for readers to use.
Also, images help your blog in terms of SEO. If your photos rank in Google Images, users are directed to the blog.
For some specific searches, Google may display images even in organic results.
So, you have an extra opportunity to get traffic to your blog.
Stock pictures vs real images
Let’s give you an example. Somewhere in 1996, a Jennifer Anderson posted a stock picture shortly after graduation.
At that time, companies were subscribing to the services of companies offering standard pictures, which they received on a CD-ROM.
The problem was that these companies had no way of checking who else was using the photo and that her license was not exclusive, so anyone could use it for any purpose.
Shortly after, Jennifer became the face of each student in almost all marketing campaigns.
Among these, the most famous is the Back-to-School campaign, developed by Dell & Gateway PC’s competitors who used the same image in promotional materials.
Of course, the picture was also used in other campaigns.
While Jennifer Anderson’s story is somewhat comical, there are some negative connotations for brands if they use the same standard pictures to represent a similar concept.
People remember the visual elements for a long time and, as a result, they also remember the brands that gave them some experience when they used that image.
The problem arises when it comes to negative experiences.
If the standard image you’re using is the same as the one you used on another site where you had an unpleasant experience at the subconscious level, the user will project their negative memory and frustration on the image, losing confidence in you.
Obviously, I do not say that all standard images should be avoided. And anyway, the problem is not the images, but the sites that misuse them or induce frustration and other negative emotions.
Standard images can be quick and effective ways to communicate your views, but you need to pay attention to the following:
- see who else is using (especially competitors);
- choose to have the right to use that image (Rights Managed License);
- edit it so you have a relevant image for your content.
My advice is, however, to realize the photo (product, infographics, caricatures, drawings, etc.).
Either turn to a photographer or a specialist company to do it, whether you have the budget you need or create them yourself with a camera or smartphone.
After all, you know best what that picture should look like.
Bonus, it’s better for Google to post new, original images.
The search engine will index your images quickly and direct the user to your site.
In 2013, Google mentioned a possible signal for ranking for pages that use single images.
What are the alternatives if you do not use images?
First of all, you can choose a video.
It can be original, created by you or your employees, or a YouTube video, Vimeo, with embedding / embedding the site.
A video has the advantage of showing the product in depth, with all its details and angles, the process of manufacturing the product or the way it is used, etc.
Therefore, it is a complete multimedia element for your users.
Secondly, you can point to a SlideShare presentation with inclusion / “embed” on the site.
If you want to make a PowerPoint presentation of your company, why not use it to persuade users?
Use suggestive images to create a representative but useful material that illustrates your work in front of customers.
How do you choose the images you load into your site?
Just like the text of the description/article in your site/blog, the related image must be relevant.
For example, it makes no sense to climb a photo with a chicken for an article in which you write about birds protected by law, such as the mountain rooster.
Or, another example, if you have a niche site and your target audience has advanced knowledge about what you’re writing, do not use imagery for beginners.
Ideally, the selected image will summarize the textual content, visualizing what you want to pass to the user.
The image you upload to the site must be of good quality, clear, perfectly readable.
In this way, the usability element is assured and the user has a pleasant experience on the site.
This type of image increases the chances for the user to distribute the material on social networks, causing positive reactions.
Consequently, these reactions may lead to potential customers/subscribers to your site.
You know what ‘Content is king’ is saying. The same is true for images.
Their content must be a qualitative one that will make the user perform a certain action that is favorable to you.
Think about it, and you tend to distribute a quality-quality site (such as National Geographic’s selected photos) on Facebook, while a lower quality picture will not affect you emotionally enough, to motivate you to distribute it.
3. Number of images
If you have an online store, you need to have more product photos, not just one.
Why? Simply, the client needs to know all the details and angles of the product, see how it works or how the product was manufactured, what are its dimensions, etc.
In an online store, the customer has only one possibility to interact with the product visually.
The experience that assures must be complete enough to replace the need to touch it, test it, etc.
For a blog, you need more photos if you make a product review or write a long, documented text.
If you do an editorial, just enter a photo with the author and possibly a representative image for the article.
Instead, if you participate in an event and write about it, choose either a wide frame image that captures the people present at the event or you can add more images to illustrate the stages of the event.
Again, when choosing the number of images to enter in the product/article page, think first of all about their relevance.
If you have 15 relevant photos, add them.
If you think that a picture is sufficient (repeat, on the blog) to highlight the main idea of the article, choose a single image.
4. Duplicate content
By duplicate content, I refer to the standard pictures you ask the producer or buy them from stock photos sites.
This issue, of duplicate visual content, is particularly common with online stores and news websites.
Competing sites illustrate their products and articles using the same image.
The same clothing items appear on the same manikin in two competing sites.
The same book cover appears in hundreds of bookstores.
This phenomenon does not help you rank higher in Google or differentiate yourself and be better than your competitor.
I recommend that you (or a specialized person) make the product photos/images in the article to provide original content to both your visitors and Google crawlers.
A, and if you cut a picture from Google (for example, from a wider frame, you set the decor and leave only a person’s face), the search engine does not think it has to do with a new image / unique content.
How to optimize the images on your site?
1. File type selected
You have 3 main file types for your images: JPG (sometimes JPEG), GIF and PNG.
- JPEG (or .jpg) is a type of file that has become de facto the standard of internet images. These can be compressed quite a bit, resulting in low-quality images
- GIF is a picture of a much lower quality than JPG and is used for simple images such as decorative or iconic images. It is also known for supporting animations. From the point of view of optimization, GIF is used for simple images on the web page (where you need fewer colors) but is not recommended for large, large photos, etc.
- PNG images have become increasingly popular as an alternative to GIFs: it supports many more colors and does not degrade in time to multiple rescues. However, compared to JPG, the file size may be too high.
For both e-commerce sites and blogs, I recommend using the JPG format for photos and the PNG format for large graphics.
2. Image size for a good optimization
When it comes to web images, you surely want to find the right balance between file size and resolution.
The higher the resolution, the better the image will look but the file size will be too large.
In this case, too much size can increase page load time, a phenomenon that affects user experience on the site, but also the position occupied in Google.
Maybe it does not look like much, but a few extra seconds at the site’s loading speed can cost conversions (sales, subscribers, etc.).
According to Kissmetrics, most visitors wait about 5 seconds on mobile devices before leaving the site.
On the other hand, if you increase a poor quality image, it will look blunted or pixellated.
So how do you achieve the desired balance?
First, it’s important to understand the differences between file size, image size, and resolution:
- File size: the number of bytes occupied by the file on the computer. The size of the file is the main factor for which site loading speed decreases. For example, a 15 MB (megabyte) file is huge, while a 125KB file (kilobytes) is more reasonable. If the file size is very large, it’s a signal that either the image size is too high or the resolution too high.
- : the height and width of the image in pixels.
- : the degree of clarity and degree of detail of a digital image. For example, when a design program has the “save to web” option, it refers to saving the file with a low, web-friendly resolution.
Now that you know the different ways to describe the size of an image, keep in mind the following:
- large images or full-screen background images should not be more than 1MB
- most small graphical files may be 300 KB or less
- you can reduce the size of an image, but you can not make it from a small image, a big one.
What do you do if your chosen file size exceeds 1 MB?
- Resizes the image. If your photo is larger than 5000 pixels, reduce the size to 1200 pixels or even less. Be careful to keep the same proportions in order not to distort the image.
- Reduce resolution. Use programs such as:
- Pic Resize
If you have to resize and prepare a huge amount of photos, I recommend using Picasa or IrfanView.
Picasa helps you process images – image cutting, red-eye removal, contrast, color, brightness, photo straightening etc., while IrfanView helps resize, rename, compress, convert files, and apply a watermark.
Blog Plugins for WordPress
To remember! It is absolutely necessary to resize images if their original size is too large. Remember that your site needs to be uploaded in less than 4 seconds so users enjoy a nice experience and convert.
3. Name the image
When you take photos, the camera or phone automatically names the images. For example, IMG005.jpg or DSC03459.jpg. In this case, you must change the name to include relevant keywords.
Because when search engine booters index your website, they read the image file name to determine what is in the image and can return it to the search for the identified keywords.
IMG005.jpg is not too descriptive so here you miss an important SEO opportunity.
5. Alternative Text
The Alt-text attribute is intended to tell the user what the photo is about if it does not load (for various reasons).
In addition, it helps crawlers search engines better understand how to position that photo, according to the theme of the image.
6. The text next to the image
After uploading the image, it would be advisable to add a text to it (add to the caption) so that users searching for the photo on Google know what they are looking at.
This action gives the site a professional air and helps keep visitors on the page, lowering the bounce rate.
Not everyone who puts your photo on Google Images is looking for your site/blog.
Maybe they just want to download the image. It is important to consider the image relevant to the search and decide to navigate on your site instead of downloading the picture and so on.
Provide them with interesting content and add text to intrude them and convince them that they deserve to stay on the site instead of leaving.
Thumbnails are especially used by eCommerce sites.
They allow customers to quickly scan the category page to select the desired product from the list.
Thumbnails have a lot of advantages but can also be a real killer of the page load speed.
Practically, thumbnails are presented at a critical point of the sales funnel, and if you keep the user in place, with low loading speed, well, they can get him to leave the site.
To avoid this loss, make sure that the size of the ministry file is as small as possible.
It also varies the Alt-text attribute used to not duplicate the text used for the larger version of the product page.
I assure you, you do not want Google to index your thumbnail instead of the main image of the product.
Images from internet
You need to know that you can not take any picture from the internet and post it without the source or without asking for approval, in your articles or in the online store.
Most of the images found online are copyrighted, few are the free ones for which you do not even need to mention the source.
At least in a spirit of solidarity (you would not even like someone to “steal” your original content and enlist it), if you find an image on the Internet, I recommend you to quote at least the source or even ask the author agreement to use that photo.
We at Silkmart have two ways to get the pictures published on our blog: either we create them (we make pictures or the images are created by professional designers), or download them from images sites under the Creative Commons CC0 license.
And if it’s pictures from other sites, we mention their source under those photos.
So, in the following, I will mention 10 sites with free photos that can be used for both personal and commercial purposes with a resolution that lets you adapt them to different types of content.
Now if you know that you have no optimized images in your online store or blog, make the necessary adjustments and you will see that in the near future you will get much better results for the work done, visible in customer conversions on the site and favorable positions in Google.