How to Improve Your WordPress Website Speed in 2017
by Costel Anton
How to Improve Your WordPress Website Speed in 2017 for a better user experience
In 2017 one of the most important factors for a good website is speed. Fast loading pages are improving the user experience, increase the pageviews and it helps you with SEO. I have created this article and shared with you the most used methods for speed optimization WordPress tips and boost performance.
I am including everything from why speed is important, what slows down your WordPress site to actionable steps that you can take to improve your WordPress Website speed in 2017 as soon as possible.
I was asked few days ago by one customer if the plugins are slowing the performance of a website.
The answer is YES, since a plugin introduces extra code, it’s going to have some impact on your website. That said, if it’s a simple plugin, it might not even be noticeable in the big picture of performance, while a plugin doing a lot might be quite noticeable. And, a poorly written plugin might bring your site to a crawl.
To make it easy, we have created a table of contents to help you navigate through our ultimate guide to speeding up your WordPress site.
As others have mentioned, there are also types of plugins, in terms of how they interact with the site and other sites. Some might put a huge load on your site’s database, while others go external for information and resources. In that latter case, your load speed will depend on the speed of those external resources (and the reality that anything external is going to add some time no matter how fast it is).
How To Optimise Your WordPress Website Speed & Security To Improve Seo & User Experience
Studies show that from 1998 to 2017, the average human attention span has dropped from 16 seconds to 7 seconds.
What does this mean for you as a website owner?
You have very little time to show users your content and convince them to stay on your website.
A slow website means users will potentially leave your website before it even loads. Keep reading how to improve your wordpress website speed in 2017.
According to a StrangeLoop case study that involved Amazon, Google, IBM and other larger sites, a 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction.
On top of that, Google and other search engines have already started penalizing slower websites by pushing them down in the search results which means lower traffic for slow websites.
To sumerise it all up, if you want more traffic, subscribers, and revenue from your website, then you must improve your WordPress website speed QUICK!
Where I might differer in terms of advice, is that many will say to use as few plugins as you can, or don’t use over a certain number, etc. One of the big reasons to use WordPress is for the plugins! In my opinion, it’s much more about the quality of the plugin, understanding the impact (and being OK with the tradeoffs), and avoiding the bad ones.
WP Engine has a great starter list, that while focused on their environment, will help you understand why you might want to avoid certain (even very popular!) plugins: Disallowed Plugins | WordPress Hosting by @WPEngine
In reality, though, that depending on the site you’re building, you might have to use a few fairly ‘heavy’ plugins, and just deal with the impact. And, that can cost some money in terms of hosting. While I *love* WP Engine for most sites, it’s ultimately a premium form of shared hosting, so having a higher end VPS or dedicated server which they also offer, By The Way, with the same signature managed environment and it might be necessary for big projects with certain kinds of plugins use.
How to Check Your WordPress Website Speed?
I am using GTmetrix and WPEngine to ensure that I have improved the speed for customers websites.
Reassess or recalibrate your site design
The quality of your website design can significantly affect your site speed. If your site takes too long to load, then there is a chance that the design is a primary determining factor. Heavy designs and unstrategic layout can use up bigger space, which then contributes to the slow loading of the page.
Sites with a variety of color combination, lots of images, graphics and videos are likely to load slower especially if they are not optimized and positioned well.
Remove unnecessary plugins
Plugins are necessary as they help you run your website faster by automating various tasks. Also, they save users a lot of time and energy from having to do every function from start to the end. Sadly, there are plugins which your site can do without. Keeping them active will only slow down its performance.
Perform a regular audit and check which of these plugins are no longer in use. List them down and take them out of the picture.
A good page load time is under 2 seconds.
However, the faster you can make it, the better it is. A few milliseconds of improvements here and there can add up to shaving off half or even a full second from your load time. If you pick plugins carefully, and are willing to increase hosting resources accordingly, they are the life *blood of WordPress. There is no set number; they aren’t good or bad. But, don’t just go throwing any and all plugins you see into your site.
June 16, 2017
June 15, 2017